We were invited to meet with Sybase 365 at the CTIA Wireless conference in San Francisco. The company processes more than 90% of all MMS & SMS messages between mobile phone networks in the United States. This amounts to tens of millions of messages per day.

Naturally we wanted to know what could possibly be next from a quiet company with such a tremendously powerful market position. According to Gregory Dunn, Vice President of the Americas, Sybase 365 has a number of surprises in store for mobile phone owners.

Watch out our exclusive video interview with Mr. Dunn to learn more!

Press Release:

SYBASE 365 ANNOUNCES 11th CONSECUTIVE QUARTER OF GROWTH FOR MMS MESSAGE DELIVERY
Sybase 365 to Reach Milestone of One Billion MMS Messages by Year End

SAN FRANCISCO — CTIA WIRELESS — October 23, 2007 — Sybase 365™, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in messaging interoperability and mobile content delivery, today announced that MMS message delivery has increased for 11 consecutive quarters in the United States, dating back to Q1, 2005. From Q2 to Q3, 2007, the number of domestic MMS messages processed by the company increased by 19.5 percent; the month-over-month average growth from January through September 2007 is 7.4 percent. By the end of 2007, Sybase 365 will have processed over one billion MMS messages since it launched the service in 2005.

According to the research firm M:Metrics, MMS messaging is most popular with young adults. From June through August 2007, 36 percent of consumers aged 18-24 years, 27.2 percent of 13-17 year-olds, and 26.9 percent of subscribers aged 25-34 sent MMS messages.

“Nearly three years of steady quarterly growth demonstrates both our experience and leadership in the mobile messaging market,” said Marty Beard, president of Sybase 365. “The quantity of MMS messages will continue to grow as companies increasingly rely on MMS messaging as a tool to communicate and advertise to consumers in a more engaging manner.”

Sybase 365 also today announced the launch of MMS 365, a content delivery gateway that sends and receives MMS from multiple sources, enabling content providers, marketers, and media companies to deliver MMS content directly to consumers’ handsets. MMS 365 makes multimedia mobile campaigns more efficient and effective than ever before by expanding the reach of both operators and content providers.

Sybase 365 delivers global cross-operator MMS and SMS messages, reaching more than 700 mobile operators. The company’s operator-grade, high-volume message delivery network showcases its reliability by seamlessly delivering hundreds of millions of mobile messages to its operator customers around the world every day.

Press Release:

SYBASE 365 LAUNCHES NEW MMS CONTENT DELIVERY GATEWAY
Single Connection Enables Delivery of Rich Media Content Directly to Millions of Subscribers

SAN FRANCISCO – CTIA WIRELESS – October 23, 2007 – Sybase 365™, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in messaging interoperability and mobile content delivery, today announced its new multimedia content delivery gateway - MMS 365 - that sends and receives MMS from multiple sources enabling content providers, marketers, and media companies to deliver MMS content directly to consumers’ handsets, globally, with a single connection.

“MMS is, and will continue to be, the most viable method for delivering rich media,” said Marty Beard, President of Sybase 365. “Mobile campaigns are becoming an increasingly important part of companies’ communication and advertising strategies, and multimedia messages are exceptionally effective because of their ability to engage the recipient in interactive campaigns.”

MMS 365 runs on the Sybase 365 operator-grade network, ensuring successful delivery of complex content, management of high traffic volumes, and seamless delivery to consumers’ handsets via its connections to more than 700 global operators. One connection to MMS 365 provides direct content delivery to millions of subscribers, eliminating the need for content providers to manage separate, time-consuming negotiations and connections to individual operators.

MMS 365 supports all popular types of rich content including photos, graphics, audio, video, alerts, ringtones, and wallpaper allowing content providers to use the most effective method to communicate a campaign to subscribers.

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